Growth Marketing Consultant for Consumer Brands
I’m an Australian expat and growth marketer who spent the last 10 years building my career in the U.S., working with high-growth DTC and consumer brands across New York and San Francisco.
Throughout my career, I’ve focused on customer acquisition and growth strategy — helping brands scale revenue by aligning growth strategy, creative, media investment, and measurement.
I’ve worked with venture-backed startups and established consumer brands to build acquisition systems that are both scalable and efficient, combining experimentation with disciplined performance strategy.
Brands I’ve Worked With
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Daily Harvest
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Grove Collaborative
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Care/of
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ARMRA Colostrum
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BuzzFeed
Across these roles, I’ve helped teams evaluate media mix decisions, build creative testing systems, improve acquisition efficiency, and scale customer growth.
What I Specialize In
Acquisition & Performance Marketing
Full-funnel acquisition strategy, channel and campaign performance analysis, LTV:CAC evaluation, incrementality testing, and landing page optimization to improve conversion and ROI.
Team & Agency Leadership
Managing paid media, creative, and measurement agencies while mentoring internal teams and building collaborative, high-performing marketing organizations.
Strategic Growth Leadership
Forecasting, media mix planning, experimentation frameworks, and channel roadmaps aligned with broader business and revenue goals.
Problems I Help Brands Solve
Many brands reach a point where growth becomes harder to scale efficiently. I often help teams diagnose and solve challenges like:
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Paid acquisition spend is growing but CAC isn’t improving
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Creative testing is happening but nothing consistently scales
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Strong products exist but messaging isn’t resonating with new customers
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Teams aren’t confident which channels drive incremental growth
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Leadership wants to scale but acquisition systems aren’t predictable yet
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Paid and organic efforts aren’t aligned with the full customer journey
How I Work With Brands
Growth Strategy Advisory
Partnering with founders or marketing leaders to diagnose growth constraints and build a roadmap for scalable, profitable acquisition.
Paid Acquisition & Creative Diagnostics
Deep evaluation of acquisition performance, creative strategy, and channel mix to identify inefficiencies and new growth opportunities.
Fractional Growth Leadership
Working alongside internal teams to guide acquisition strategy, experimentation frameworks, and media investment decisions.
Get In Touch
I work with brands through consulting engagements, fractional leadership roles, and strategic growth projects.
If you’re looking to scale acquisition with a clearer strategy, stronger creative systems, and more confident media investment decisions, I’d love to connect.
Chelsea Olle 